Pepsi Company 2014 Diversification Strategy Essay

Pepsi Company 2014 Diversification Strategy - Essay Example This essay talks about the Pepsi Co Inc. which was founded 50 years ago as a merger between a snack company (Frito-Lay) and a soft drink global giant (Pepsi Cola). The paper explores Pepsi Co, Inc diversification strategies responsible for its continued growth.PepsiCo is divided into six business segments. The Frito-lay North America, the Latin American Foods, the Quaker food North America, PepsiCo Europe, PepsiCo Americas Beverages and the PepsiCo Asia and Africa. Each of the company business segments employs three key strategies to enhance its competitiveness in the beverage and snack industry. These strategies included global expansion, product innovation, and strategic alliance.PepsiCo has expanded most of its operation internationally through acquisition and mergers. This strategy has offered the company great business advantage due to the access to already established infrastructure and competencies in the foreign market. More importantly, through this strategy, the company doe s not need to start from scratch and thus it reduced the overheads and direct cost.By employing a broad range of innovative product development initiatives, PepsiCo has been in a position to launch new products on a yearly basis. Moreover, each year the company opened up a new plant in various locations both locally and internationally. PepsiCo enrolled popular celebrities to endorse its brands internationally. PepsiCo formed strategic alliances with huge corporations on a global scale.

Religion in Colonial Society Assignment Example | Topics and Well Written Essays - 250 words

Religion in Colonial Society - Assignment Example In Massachusetts Bay, Winthrop led a colony that he believed he was called by God to lead. He exercised authority with a divine perspective and entrenched democracy in the church. The churchmen were the only people allowed to choose their colonies leaders. In his sermon ‘A Model of Christian Charity’ Winthrop outline God purpose for the Massachusetts Bay (Winthrop). The church has a big role to play in the way the colony was governed. Consequently, the group that settled in Plymouth had a similar system in governing it people. Bradford had come out of the Church of England with the aim of reforming the church values to its primitive ways. The earlier Christian believed the bible to be the ultimate reference book in governing and others ways of life (Halsall). The Maryland Act of Toleration made profound announcement to God similar to the Puritan writings. However, the ‘Plantation Agreement at Providence expounded on the freedom of men in running out the resources in the new found colony (The Maryland Toleration Act 1649). The influence of the early religion in America has continued to influence the majority of the population. People have aligned them self to policies that have been run down through history. The Christian life of American is shaped by the ideas of the Pilgrim and the

Compare and contrast the ways that social media marketing can help Essay

Compare and contrast the ways that social media marketing can help organizations to market their products - Essay Example At the final section of the report, it has been analysed and observed that social media marketing not only helps in marketing products/services efficiently, but also provides immense facilities of creating long term and healthy relationship benefits with the existing as well as potential customers. In the modern age, social media has become one of the essential parts of human lives. It is often observed that more than 250 million people are the users of social media sites today. Perhaps it is owing to the benefits offered by social media as one of the most effective and convenient forms of communication between the people. With a similar consent, the business organisation has been using social media as their marketing tool for their products. Notably, social media marketing was in some way present from the traditional business module itself. Few of the traditional social media used for the promotion of the product are newspapers, radio and magazines, which were also denoted as the modern one-way communication tools at often instances. However, at a certain point of time, the feel for the development of newer social media marketing tools motivated organisations to perform better due to the number of such instances. For example, in the traditional era of social media development s, it was perceived to be impossible for the customers to give their feedbacks or comments to the organisation. However, in case of modern social media tools and the organisations adopting those, it has helped the business organisation to create their own contents for successful promotion of the product gaining better flexibility in their approach. Apparently, it aids the business organisation in promoting their products in a cost effective manner and allow its customers to view the product for free through easy access to the social networking sites (Zarrella, 2010). It has been